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Claim substantiation of Yili, China leading probiotic drink: Yili Mei Yi Tian

SPRIM designed and implemented claim substantiation strategy supported by a randomized placebo controlled trial to assess the health benefit of Yili Mei Yi Tian on digestive health. The scientific publication of the results in China allow to derive differentiating claimable benefits of the product and successfully transformed science into a simple consumer solution.

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